What is impression tracking?

On the FlexOffers.com PublisherPro platform, impression tracking is the means by which you can measure the impact and influence of the affiliate links and banners you promote on your website. Using tracking links, we can see the number of clicks and sales you receive, a pivotal part of the affiliate marketing experience, but tracking impressions shows how many times your advertisement was seen.

To track impressions, additional HTML code must be added to the links you place on your site, as seen in the product’s HTML tab and the illustration below:

(Please note, any click which uses a link without the full code won’t track an impression.)

<a href="https://track.flexlinkspro.com/a.ashx?foid=1126843.139652425&foc=1&fot=9999&fos=1" rel="nofollow" target="_blank" >Save 15% Off your Spring order at johnnie-O now! Get the best West Coast casual men's & boy's apparel now! Code: FLEX15</a><img src="https://track.flexlinkspro.com/i.ashx?foid=1126843.139652425&fot=9999&foc=1&fos=1" border="0" width="0" height="0" style="opacity: 0;"/>



Tracking impressions is a great way to gain insight into the performance of the affiliate links you promote but is not mandatory when tracking the sales you make. Even if you do not use tracking links, you will still receive credit for the sales that your links produce, which can be seen when you run a report after logging in to your PublisherPro account.

Should you have any other questions, please email our team at support@flexofers.com- we’re happy to help!

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